January 23, 2022

Lifestyles of the Rich and Famous – Serena Williams

Lifestyles of the Rich and Famous – Serena Williams


Continuing on with the wealthiest women in the world we look at Serena Williams. A self-made millionaire and world renowned tennis champion. We previously highlighted Francois Bettencourt Meyers, the L’Oreal heiress, who is the wealthiest woman in the world today.


Serena WIlliams



Serena Williams was born to Oracene Price and Richard Williams in Michigan, USA. She started her tennis career at the tender age of four years old when the family moved to Compton, California.


The athlete first made her debut in the late 1990s alongside her sister Venus. At the age of seventeen, she claimed her first US Open title in 1999. From this day forward, she made history as she triumphantly made her way into the record books. The former No. 1 has earned a staggering 39 grand-slam titles: 23 in singles, 14 in women’s doubles and two in the mixed doubles. Topping that, Serena claimed gold in the women’s singles at the 2012 Summer Olympics. These achievements have earned her the title of one of the best tennis players around.


With such a title, she is sure to attract the attention of many companies looking to expand their brand.



From a Brand perspective Serena is one of the most profitable players around. Her list of endorsements is therefore justifiably long. Sponsors include Nike, Wilson, Gatorade, Delta Air Lines, Aston Martin, Pepsi, ‘Beats by Dre’ headphones, IBM, Intel, and Chase Bank.


In 2015, Williams signed as Aston Martins Chief Sporting Officer.


Moreover, how else does a female athlete earn millions?

In 2019 Williams appeared on Forbes’ annual ranking of the world’s highest-paid athletes – coming in at No. 63. She had just returned after a year-long break in which she gave birth to her daughter, Alexis Olympia Ohanian Jr. But her return although great, was more for a challenging reason.


Serena Williams was the only woman on the list of one hundred athletes. At the time the lack of female representation helped shed light on the issue of gender pay inequity in professional sports. Over the years it has gained much attention and female athletes are now willing to speak up and even prosecute to raise awareness of the disparity.


This year she reappeared on the list at number 33. According to Forbes, the 36-year-old athlete earns an estimated $36 million. Serena boasts over a dozen corporate partners. In turn, she has invested in more than 30 ‘startups’ through her company Serena Ventures said to be worth $10 million. Her company focuses on growing other companies founded by women and/or minorities. This is where 60% of investments are injected.


Her earnings throughout her tennis career, has earned Serena around $93 million in prize money. Twice as much as any other female athlete.


As Serena is considerably one of the richest women today, her earnings from on and off the court are not the only fitting greatness. Her charity work and activism are well known and respected. Serena has donated millions to charities and funded many foundations in aid of children’s education. In fact, back in 2016, Serena reportedly donated $600 million to the Black Lives Matter Charity.


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